Wool is the premier carpet fiber with centuries of history (see history of wool link). Wool gives superior performance to man-made fibers, and as wool is a naturally occurring fiber, it brings many other amazing benefits.
- Wool is a naturally renewable fiber - what could be more natural than wool? Each year sheep produce a fleece, which makes wool a natural and renewable resource. As yet, no one has been able to reproduce the properties of wool synthetically.
- Eco-friendly and Sustainable - wool is totally natural, annually renewable and is 100% biodegradable - a very important feature in a world that is increasingly concerned about the environment.
- Wool resists crushing - wool is like a spring, it has a natural crimped structure that allows it to return to its original shape giving it great resilience against becoming flat and hard.
- Wool has balanced thermal insulation properties - meaning it is warm in winter and cool in the summer.
- Wool is hypoallergenic - it is resistant to bacteria, mold and mildew that can trigger allergic reactions in many people.
- Wool cleans air - not only does wool absorb many harmful pollutants, it does not remit them.
- Wool is a natural filter - trapping dust allergens, one of the triggers for asthma attacks.
- Wool is naturally anti-static - wool generates very little static electricity because of the qualities of its natural fibers. Static attracts lint, dirt, and dust, so its anti-static properties keep it much cleaner for longer.
- Cleans easily - wool fabrics clean easily because the outside surface of the wool fiber consists of a series of overlapping scales, like shingles on a roof, which means that dirt sits on the surface of the fiber, making it easy to remove.
- Wool is naturally flame resistant - wool is difficult to ignite, does not melt and has superior self-extinguishing qualities.